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服務項目 Our Service |
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應用商圈通路行銷/派報 Applied Trade Area Trade MKT/ Distribution |
是一套系統的整合性通路行銷/派報,整體規劃所有或區域店頭/賣場商圈,以達到鎖定有效目標消費群(包括潛在消費群)進行行銷活動,將資源投資在回收率 (貢獻度)高的熱區,既有商圈延伸至競店商圈/未開發區域的目標,採取商圈聯合作戰和自店商圈獨立作戰規劃,避免重疊商圈資源重複。
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It is a integrated trade marketing/ distribution system based on the trading-area analysis in order to:
1.Do the marketing activities to the right targets including potential customers.
2.Communicate for the households contributing most to the sales.
3.Expend trading-area to competitors' and undeveloped ones.
4.Adopt united or independent regional trading-area activities.
5.Avoid the marketing resource duplication in the overlapping areas. | |
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Applied TA Trade MKT/Distribution Roadmap
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