服務項目 Our Service |
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商圈分析 Trading Area Analysis
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| 商圈區域定義/商圈內消費習慣分析；在賣場/店頭進行隨機抽樣的線上市調或利用會員資料，經資料分析(包括訪客和潛在訪客)及葵太佶的豐富地區經驗，定義此賣場/店頭主要的商圈範圍，甚至與其他連鎖賣場/店頭或競爭者商圈重疊型態和區域性消費習慣。 | ||||||||
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| In order to define a primary trading area and investigate its consumer behavior, on-line catchment survey of random sample selection or member data analysis should be implemented. For some competitive industries or developed retailers, it is sometimes necessary to understand the overlap conditions with other franchises or competitors and consumer profile by data mining in region.
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Trading area analytical application software
商圈分析應用軟體
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利用會員或購買資料輸入,定義各店商圈和瞭解區域性消費習慣。此軟體可安裝於客戶端,資料不須對外提供。定義基準可依店頭大小,設定依鄉縣市鎮區或里鄰.附加功能包含商圈會員/商圈郵寄名單資料處理、商圈7F大樓地址/營業戶地址濾出*/管理員大樓地址*等。
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*將依客戶需求做分區的資料收集及整理。
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葵太佶通路行銷•產品設計製作